Day 1 — Thursday, May 30, 2024
Time | Event | |
---|---|---|
8:00am |
Registration Opens |
|
8:15am |
Networking/Breakfast Time |
|
8:45am |
WelcomeKathy Pharr
|
|
9:00am |
Conference KeynoteCreating compelling, highly visual narratives about your institution across all available platforms to successfully engage internal and external audiences.
Sue Ryan & Liz Harter
Greg Trevor
|
|
10:00am |
Break |
|
10:15am |
Breakout Session
DesignIf I knew then what I know now - veteran designers share secrets they've learned.
MARCOMM Design Team
Lisa Robbins
|
Breakout Session
VideographyLeveraging the power of Lumen5
MARCOMM Video Team
Catherine Elrod
|
11:15am |
Break |
|
11:30am |
Breakout Session
PhotographyHow to elevate your photography with the tools you have at hand.
Chamberlain Smith & Brian Powers
Cal Powell
|
Breakout Session
Using AI for GoodUsing AI for good and not evil in your writing
Tom Cullen
Sarah Freeman
|
12:30pm |
Break |
|
12:45pm |
Lunch Time Workshop: Option A
Writing with AI
Tom Cullen
|
|
Lunch Time Workshop: Option B
Videography
MARCOMM Video Team
|
||
Lunch Time Workshop: Option C
Photography
Chamberlain Smith & Brian Powers
|
||
Lunch Time Workshop: Option D
Design
MARCOMM Design Team
|
||
Lunch Time Workshop: Option E
Managing Mutli-Media PlatformsExternal and Internal: One Story, Multiple Channels
Notre Dame Team:
Sue Ryan & Liz Harter |
||
1:45pm |
Break |
|
2:00pm |
Breakout Session
Student StoriesGoing to the source for student stories.
Moderator: Stephanie Schupska
|
Breakout Session
Digital Storytelling for Social MediaThe un-marketing of social media video content.
University of South Carolina
Chloe Calvert
|
3:00pm |
Break & Snacks |
|
3:15pm |
Breakout Session
"How to" JournalismEnhancing the quality of your content through better writing and editing.
Lauren Baggett & Krista Richmond
|
Breakout Session
Student PanelDiscussing which types of marketing messages resonate most effectivly with them.
Moderator: Eric Johnson
|
Day 2 — Friday, May 31, 2024
Time | Event | |
---|---|---|
8:00am |
Doors Open |
|
8:15am |
Networking/Breakfast Time |
|
8:45am |
Group Check-InMerch & Marks Preview |
|
9:15am |
Break |
|
9:30am |
Breakout Session
Working with Your Development Team
Jill Walton
Elizabeth Elmore
|
Breakout Session
Audio & StoryTellingUsing audio to enhance your storytelling
Martin Matheny & Isabella Weiss
Charlotte Varnum
|
10:30am |
Break |
|
10:45am |
Breakout Session
Building Strategies Into Unit-Level CommunicationsHow to calm the chaos and maximize the impact of your communications initiatives.
Merritt Melancon
|
Breakout Session
Research Writing 101Best practices and tools to effectively promote your faculty research.
Leigh Hataway & Erica Techo
|
11:45am |
Break & Lunch at Elevate |
|
12:15pm |
Closing SessionBest pracitces for email marketing
Frankel Agency
Leslie Colvin
|