Day 1 — Thursday, May 30, 2024

Time Event
8:00am

Registration Opens

8:15am

Networking/Breakfast Time

8:45am

Welcome

Kathy Pharr
9:00am

Conference Keynote

Creating compelling, highly visual narratives about your institution across all available platforms to successfully engage internal and external audiences.
Sue Ryan & Liz Harter
Greg Trevor
10:00am

Break

10:15am
Breakout Session

Design

If I knew then what I know now - veteran designers share secrets they've learned.
MARCOMM Design Team
Lisa Robbins
Breakout Session

Videography

Leveraging the power of Lumen5
MARCOMM Video Team
Catherine Elrod
11:15am

Break

11:30am
Breakout Session

Photography

How to elevate your photography with the tools you have at hand.
Chamberlain Smith & Brian Powers
Cal Powell
Breakout Session

Using AI for Good

Using AI for good and not evil in your writing
Tom Cullen
Sarah Freeman
12:30pm

Break

12:45pm
Lunch Time Workshop: Option A

Writing with AI

Tom Cullen
Lunch Time Workshop: Option B

Videography

MARCOMM Video Team
Lunch Time Workshop: Option C

Photography

Chamberlain Smith & Brian Powers
Lunch Time Workshop: Option D

Design

MARCOMM Design Team
Lunch Time Workshop: Option E

Managing Mutli-Media Platforms

External and Internal: One Story, Multiple Channels
Notre Dame Team:
Sue Ryan & Liz Harter
1:45pm

Break

2:00pm
Breakout Session

Student Stories

Going to the source for student stories.
Moderator: Stephanie Schupska
Breakout Session

Digital Storytelling for Social Media

The un-marketing of social media video content.
University of South Carolina
Chloe Calvert
3:00pm

Break & Snacks

3:15pm
Breakout Session

"How to" Journalism

Enhancing the quality of your content through better writing and editing.
Lauren Baggett & Krista Richmond
Breakout Session

Student Panel

Discussing which types of marketing messages resonate most effectivly with them.
Moderator: Eric Johnson

Day 2 — Friday, May 31, 2024

Time Event
8:00am

Doors Open

8:15am

Networking/Breakfast Time

8:45am

Group Check-In

Merch & Marks Preview

9:15am

Break

9:30am
Breakout Session

Working with Your Development Team

Jill Walton
Elizabeth Elmore
Breakout Session

Audio & StoryTelling

Using audio to enhance your storytelling
Martin Matheny & Isabella Weiss
Charlotte Varnum
10:30am

Break

10:45am
Breakout Session

Building Strategies Into Unit-Level Communications

How to calm the chaos and maximize the impact of your communications initiatives.
Merritt Melancon
Breakout Session

Research Writing 101

Best practices and tools to effectively promote your faculty research.
Leigh Hataway & Erica Techo
11:45am

Break & Lunch at Elevate

12:15pm

Closing Session

Best pracitces for email marketing
Frankel Agency
Leslie Colvin