Schedule of Events - Elevate Georgia - University of Georgia

Day 1 — Thursday, May 30, 2024

Time	Event
8:00am	Registration Opens
8:15am	Networking/Breakfast Time
8:45am	Welcome Kathy Pharr
9:00am	Conference Keynote Creating compelling, highly visual narratives about your institution across all available platforms to successfully engage internal and external audiences. Sue Ryan & Liz Harter Greg Trevor
10:00am	Break
10:15am	Breakout Session Design If I Knew Then What I Know Now - Veteran designers share secrets they've learned. MARCOMM Design Team Lisa Robbins	Breakout Session Videography Leveraging the Power of Lumen5 Corey O'Quinn Catherine Elrod
11:15am	Break
11:30am	Breakout Session Photography How to elevate your photography with the tools you have at hand. Chamberlain Smith & Brian Powers Cal Powell	Breakout Session Using AI for Good Using AI for Good, Not Evil, In Your Writing Tom Cullen Sarah Freeman
12:30pm	Break
12:45pm	Lunch Time Workshop: Option A Writing with AI Tom Cullen
	Lunch Time Workshop: Option B Videography Corey O'Quinn
	Lunch Time Workshop: Option C Photography Chamberlain Smith & Brian Powers
	Lunch Time Workshop: Option D Design MARCOMM Design Team
	Lunch Time Workshop: Option E Managing Mutli-Media Platforms External and Internal: One Story, Multiple Channels Notre Dame Team: Sue Ryan & Liz Harter
1:45pm	Break
2:00pm	Breakout Session Student Stories Going to the Source for Student Stories. Moderator: Stephanie Schupska	Breakout Session Digital Storytelling for Social Media The Un-Marketing of Social Media Video Content. CJ Tamasco & Michaela Taylor University of South Carolina Chloe Calvert
3:00pm	Break
3:15pm	Breakout Session "How to" Journalism Enhancing the Quality of Your Content Through Better Writing and Editing. Lauren Baggett & Krista Richmond	Breakout Session Student Panel Discussing which types of marketing messages resonate most effectivly with them. Moderator: Eric Johnson
4:30pm	Reception

Day 2 — Friday, May 31, 2024

Time	Event
8:00am	Doors Open
8:15am	Networking/Breakfast Time
8:45am	Group Check-In Merch & Marks Preview
9:15am	Break
9:30am	Breakout Session Working with Your Development Team Partnering for the Greater Good of the University Jill Walton Elizabeth Elmore	Breakout Session Audio & Storytelling Using Audio to Enhance Your Storytelling Martin Matheny & Isabela Weiss Charlotte Varnum
10:30am	Break
10:45am	Breakout Session Building Strategies Into Unit-Level Communications How to calm the chaos and maximize the impact of your communications initiatives. Moderator: Merritt Melancon	Breakout Session Research Writing 101 Best practices and tools to effectively promote your faculty research. Leigh Hataway & Erica Techo
11:45am	Break & Lunch at Elevate
12:15pm	Closing Session Best Practices for Email Marketing Ryan Frankel & Kyle Washburn Frankel Strategic Communications Leslie Colvin